• 40% of households have home Internet access.
  
  
• Canada is second only to Sweden in use of Internet,
  with 60% of Canadians going online in 2000.
  Sources: Ipsos-Reid & Statistics Canada
  
  
• Penetration rates are on the rise topping 14 million
  in June, up 18% since June 2000.
  Source: Jupiter Media Metrix Canada
  
  
• Heavy Internet users, an extremely attractive target:
  - 18-44, HH Income $80,000+, Post-grad education.
  
  
• Internet use is growing substantially in other segments
  like young adults and lower income families.
  
  
• High-speed market share has increased 68% from
  Jun 00 - 01. - They surf more, spend more, click more.
  Source: ComQuest Research, CyberTrends Summer 01
  

They Donate:

• 50% of all people who donate have used the Internet
  in the last 30 days.
  
  
• 20% of Canadian Internet users have donated over
  $100 in the past 12 months.
  Source: PMB, Nov 01
  
  
  
   
  
   
  

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