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Bell Globemedia Interactive and Free Impressions Inc. Announce Strategic Alliance
Canadian charities to benefit from increased visibility on-line

(Toronto, Ontario) - May 14, 2002. Bell Globemedia Interactive, which owns the leading suite of Canadian Internet properties, today announced a partnership with Free Impressions Inc., (www.freeimpressions.net) a Toronto-based consulting firm that designs, implements and manages new media campaigns for non-profit organizations.

The partnership will pool and offer a discounted inventory of on-line advertising from across Bell Globemedia Interactive properties, including Sympatico.ca, TSN.ca, CTV.ca and the globeandmail.com group of sites to the charity and non-profit industry through Free Impressions Inc.

"We're pleased to partner with Free Impressions," said Gary Fearnall, Vice-President, Sales, Bell Globemedia Interactive. "This arrangement is demonstrative of our commitment to corporate citizenship and supporting important causes. We're using our network of sites that reach more than 60 per cent of on-line Canadians each month to help extend the reach of charitable organizations and to generate traffic for their sites."

Free Impressions and Bell Globemedia Interactive are launching the strategic alliance with an on-line campaign for the Canadian Cancer Society Relay For Life. The Canadian Cancer Society is piloting its first national on-line campaign with this initiative, running from May 6 to June 17. Relay For Life advertising will appear across several Bell Globemedia Interactive properties, as well as with variety of other Free Impressions media partners. Design services and advertising inventory have been provided to the Canadian Cancer Society pro-bono for this launch.

"Traditionally, charities and non-profits could not afford to integrate the Internet and new media strategies into their overall brand building and donations programs," said Alan Emery, Chief Executive Officer, Free Impressions. "This partnership allows the charitable industry, from local to national organizations, the opportunity to maximize their brands and immediately experience the benefits new media programs can offer."

Free Impressions also provides a number of on-line services designed specifically for charities and non-profits considering the addition of new media elements to their marketing mix--from media planning and creative development to Web site design and technical services.

About Bell Globemedia Interactive
Bell Globemedia Interactive owns the leading suite of Canadian Internet properties and reaches more than 60 per cent of on-line Canadians. Bell Globemedia Interactive operates brands in the key categories of national portal (sympatico.ca), news (globeandmail.com), sports (TSN.ca), jobs (workopolis.com), finance (globeinvestor.com) and directories (yellowpages.ca). It also owns and operates broadcast companion sites (CTV.ca, ROBtv.ca); leading city sites across Canada (vancouverplus.ca, toronto.com) and convergence subscription-based services such as GlobeinvestorGOLD.com. Bell Globemedia Interactive is a division of Bell Globemedia, Canada's premier multi-media company, which also owns The Globe and Mail and CTV.

About Free Impressions Inc.
Free Impressions Inc. is a Toronto-based consulting firm dedicated to the design, implementation and management of new media campaigns for non-profit and charitable organizations across North America. Its fundamental mandate is to immediately improve business performance and maximize investment in technology. Free Impressions has partnered with top tier new media companies to provide advertising inventory allocated for the exclusive use of non-profit and charitable organizations. www.FreeImpressions.net.

For more information, please visit www.FreeImpressions.net or contact:

Alan Chumley,
Senior Manager, Public Relations
Bell Globemedia Interactive
416.815.4624
alan.chumley@bgminteractive.com

Paul Cowan,
Marketing Director
Free Impressions Inc.
416.566.9436
pcowan@freeimpressions.net