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Archdiocese
of Toronto Launches World Youth Days Ad Campaign, Registration Hotline
and Website As GTA Gears Up
For Historic Event!
TORONTO, June 13 /CNW/ - The Archdiocese of Toronto today officially
launched a World Youth Days (WYD) advertising campaign that includes
a new web site and a dedicated toll free number to handle the expected
influx of registrations in the month and a-half before this summer's
event.
"The purpose of the campaign is to encourage local registrations for what
will be a once in a lifetime event for this city," said Terry Thompson,
Director of Stewardship & Development, Archdiocese of Toronto. "We know the
number of registrations in the Toronto area are still low right now, but
that's not unexpected. In fact, we anticipate, as has been the case for past
World Youth Day hosts, that the bulk of our local registrations will come in
the six weeks leading up to the event."
All advertising, which includes internet, outdoor and transit ads,
in-cinema slides and posters, newspaper, radio and TV, will direct people to
the newly established Archdiocese toll free WYD phone number 1-866-WYD-in-TO
(1-866-993-4686) and a special WYD site designed specifically for people in
the GTA - www.wydtoronto.com.
In addition, there's also a roving WYD registration van and kiosks at
various shopping malls and events like the upcoming Canada Day Celebrations at
Downsview Park, CHIN International picnic and more. Toronto-specific
registration forms are also available at all Catholic book stores in the
Archdiocese.
Over 350,000 young people from around the world are expected in Toronto
from July 23-28 for WYD - a celebration of youth, life, cultural diversity,
faith and spirituality. The event will include youth festivals, concerts,
special WYD outdoor cafes on the grounds of the CNE, and catechises. Pope John
Paul II will officially welcome the world's youth at a ceremony on Thursday,
July 25 before closing the gathering with a late night prayer service and open
air Mass on Sunday, July 28.
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