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Corporate Sponsorship
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Leverage the relationship with your current corporate sponsors to create a win-win situation for all parties - your sponsors, your donors and you. Maximizing Value for Corporate Partners Develop an online advertising program designed to leverage the relationship between your charitable organization and your corporate sponsors in effort to subsidize the cost of advertising. Corporate Sponsorship of Charitable Campaigns Free Impressions can develop advertising programs for charitable organizations funded by corporate sponsors. Corporate sponsors will be given the opportunity to leverage their cause marketing relationships to achieve additional exposure in advertising and promotional programs developed by the charitable organization. How Does this Work? Using Free Impressions turn-key advertising program, charities can involve corporate sponsors in the development and implementation of an online campaign. These programs are made available to charities through Free Impressions, but corporate partners can be involved provided certain provisions are made (for example, corporate sponsors will not receive any direct logo exposure in an advertisement, but will receive exposure and interactivity on a microsite). Programs are designed to maximize click through rates in efforts to develop a relationship with the user. People are engaged with the advertisement and are incented to click to a microsite. Once at the site, users will have an enriched experience with the charitable and corporate brand, using tactics like online games or contests. Both parties will feed their databases through the collection of relevant information for future marketing efforts. The value to the corporate sponsor is great. Not only will they be making a donation to your cause, but they will also be seeing a tangible return on their cause-marketing dollar. Your charitable organization will benefit from the added exposure and warm leads that will be collected.
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