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Free Impressions - Internet marketing solutions for US and Canadian charities and nonprofits. Free advertising with premier portals, creative services, email marketing, contest management, donation fulfillment, site design and optimization. freeimpressions.net
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Free Impressions Inc - Online advertising is an evolving medium with lots of opportunity. Take a minute to see how it can benefit your organization.
Reach Your Audience Consumers are becoming more reliant on using the Internet for day-to-day needs. Media fragmentation and competition for share of mind is a tough battle. Online advertising is an excellent means to compliment offline activity and increase your campaign exposure.
Heavy Internet users represent people that are an extremely attractive target. They are educated, make more money and are in the formidable years of their life. Internet use is on the rise and it is becoming more common across all segments of the population.
They donate. 50% of all people who donate have used the Internet in the last 30 days (Source PMB, Nov. 01).
Cost Effective Advertising
Your campaigns get exposure on top tier websites with guaranteed impressions. Costs associated with your campaign are a fraction of what normal advertisers pay, making this an excellent way to communicate your message.
Turn Key Solutions
If you would like to explore how FI can build your online campaign, please contact one of our Business Development specialists to request a meeting.
benefits to media companies
FI focuses on providing portals with great value for their contribution. Take a look at the return we want media companies to realize.
Leverage Your Charitable Action
Align your brand with world-class charities and demonstrate to your users that your company is socially responsible. FI will also speak with the charities in efforts to increase your exposure in the marketing initiatives they develop.
Focus on Your Business
There is no investment required on behalf of the media companies. FI will pay the ad serving costs or a like amount if ad serving has been purchased outright. This frees your resources and enables you to focus on your core revenue generating opportunities.
Increase Your Available Ad Inventory
With FI funding your ad serving costs, you can reallocate resources that may have not been available to keep former ad tags intact. This will increase the inventory you carry on your site, helping increase overall revenue.
If you are interested in becoming a member of the FI Network of Internet Sites, please don't hesitate to contact one of our Business Development specialists.
Sean Miller, Sales Director
Sean has a BA from the University of Western and has spent the last decade developing his sales and marketing skills in the entertainment and e-commerce industry at such companies as Double Click and Excite Canada. Sean also has a keen interest in the world of non-profit and has worked as a Youth Counselor at Youthdale and as a Crisis Volunteer at the Distress Centre.
As National Account Manager representing the Excite Web Portal , Sean was able to merge the two worlds of online advertising and not for profit. He developed a successful pro bono advertising campaign for the Distress Centre, and in turn lead to the creation of Free Impressions.
Sean brings the skills gained from these endeavors along with his unbridled enthusiasm to the Free Impressions team.
Away from FI Sean can be seen snow shoeing through Muskoka or hitting tennis balls at the beach.
Paul Cowan, Marketing Director
Paul brings marketing expertise to the FI team. With analytical problem solving and critical thinking skills, he develops innovative marketing strategies with a creative flair. Paul works with the Charities and Portals to develop communications programs that deliver against business objectives.
Holding a BA from the University of Western Ontario, Paul has been involved with various marketing companies developing multi-discipline communications programs; involving advertising, web, events, sponsorship, public relations and direct mail components for top tier clients like Bell Canada, Rogers Communications, and Discovery Channel. Paul also worked in the Marketing Group with Excite Canada, helping build it's profile in both the trade and consumer communities.
Away from FI, Paul also runs his own Marketing Services firm and is an avid outdoor enthusiast, doing his best to return to the office with all his bones intact.
Brian Hibbits, Chief Technology Officer
Since the infancy of the web Brian has architected and developed various Internet sites and their networks. His strong technical background is coupled with a proven track record for creating functional solutions for business problems, adds valuable expertise to the Free Impressions Team.
Brian has helped grow a number of high profile Internet development companies and sites over the past 6 years. Honing his analytical skills at Acadia University, while earning a BA in Economics at Acadia University, Brian honed his analytical stills that have helped him succeed in his Business Development roles to date. As a member of the Board of Directors for the YWCA Computer Studies Program, Brian was able to help others develop computer skills and offer them positions within the industry.
Outside of work Brian enjoys being outdoors on the snow or the water, depending if he is closer to the mountains or the ocean.
FI provides turn-key online advertising solutions for charities. We have built a network of media companies that are committed to building your online brand.
Online Consulting
The FI team will meet to discuss your business goals and help develop your online strategy. Following this, FI will recommend a strategy and tactics to convey your message as effectively as possible.
Creative Development
FI will either adapt your existing creative or develop new creative materials. Our creative team helped pioneer the online industry and are well versed in developing the most impactful and relevant creative in this environment. FI prides itself at being at the forefront of emerging industry trends and developing the most effective creative product. Sample some of the work that our team has developed in our Gallery
Management and Analytics
FI manages the relationship between charities and the media companies to explore new and innovative areas to help increase exposure of your message. FI also knows the importance of testing, revising and adapting campaigns to ensure the most effective results will be achieved. We monitor the performance of your campaigns and recommend any necessary changes to increase results.
Special Services
FI has the capability to develop any number of other online services. From building micro sites, developing promotions and contests, to consulting on existing websites. FI has the capability to manage whatever you are looking for.
To find out more about how our services can help your unique needs, please contact one of our Business Development specialists.